Rental Marketing Glossary

Call tracking is the practice of assigning unique phone numbers to different marketing channels (Google Ads, Google Business Profile, your website, direct mail, vehicle wraps) so incoming calls can be attributed to the specific source that produced them. Each tracking number forwards to your real business line; a routing layer logs which campaign drove which call.

A Google Business Profile (formerly Google My Business) is the free Google-hosted listing that controls how your business appears across Google Search, Google Maps, and the Map Pack. It includes your business name, category, location, hours, photos, products, reviews, posts, and the direct customer actions that drive inbound contact: call, message, directions, and website visits.

The Map Pack is the boxed group of three local business listings that appears at the top of Google Search results for queries with local intent. Each listing shows the business name, photo, star rating, review count, address, hours, and a tap-to-call button, alongside a map showing pin locations.

NAP Consistency means your business Name, Address, and Phone number appear identically across every place they're listed online (your website, Google Business Profile, Yelp, Facebook, Bing Places, industry directories, citation sites). Even small variations (a different phone format, an abbreviated street, suite vs. ste) can confuse search engines about whether listings refer to the same business.

A Service Area Business (SAB) is a Google Business Profile classification for businesses that travel to customers rather than serving them at a fixed storefront. Dumpster rental companies, plumbers, mobile dog groomers, and HVAC technicians are all SABs. The customer does not visit the business address.