About Us

Built by Operators.

Not by marketers who learn your industry on your dollar.

Our Story

How We Got Here.

Rental Marketing Pros came out of a simple observation: construction rental operators were paying for marketing from agencies that didn't understand the business. Wrong keywords. Wrong buying cycles. Wrong metrics. Fleet sitting idle while ad spend piled up with nothing to show for it.

We built this agency because rental deserves specialists. Between the two of us, we spent decades inside industrial sales, contracting, and equipment-brand operations before opening a marketing practice. What we saw in the rental industry was a gap no generalist agency was filling.

So we stopped taking work outside construction rental. Every campaign we run, every dashboard we build, every call we take. It's all for rental operators trying to keep inventory deployed. That focus is the product.

What We Bring to the Table

20+ Years Industrial Sales & OEM Marketing

15 Years National Brand Ops Leadership

Deep Context Margins · Territories · Distribution

Exclusive Focus Construction Rental Only

Utilization-First Built Around Fleet Metrics

Memberships & Affiliations

Inside the Rental Industry, Not Outside Looking In.

We're proud Associate Members of the American Rental Association, the trade body that sets the standard for equipment, party, and event rental in North America. Membership keeps us plugged into ARA committees, industry research, and the operators who write the playbook we run for our clients.

Proud Member of the American Rental Association

American Rental Association Associate Member

Certifications

BrightLocal Academy Certified.

Local search changes fast. We keep current with BrightLocal Academy's local-SEO curriculum (18 course completions and counting), so the playbook we run on your rental business reflects what's working right now.

18 Certifications · Tap to View

Create Website Content

Essential GBP Tasks Agencies

Essential GBP Tasks for Agencies

GA4 Essentials for Local SEO

GBP Eligibility

GBP: Eligibility, Verification, Support & Suspensions

Google Business Profile Management 101

How to Create Custom Local SEO Audits

How to Master Local Keyword Research

Insightful Competitor Analysis for Local SEO

Level Up Your Local SEO

Local SEO for Service-Area Businesses

Master Local Link Building

Mastering Franchise and Multi-Location SEO

Optimize Local Landing Pages

Optimize Location Pages

Perform Local SEO Audits

Service Page Optimization

The Team

Built for Rental. Not Empty Promises.

After teaming up, we looked for an industry where experience mattered, operators were being underserved, and generic agencies were missing the mark. Construction equipment rental stood out immediately, and we went all in.

Curt

20+ years in industrial sales and marketing before launching a digital agency in 2012. Worked closely with OEMs and equipment dealers, learning margins, territories, distribution, and what actually drives revenue in construction. He didn't start in tech. He started in the industry, and that shapes every marketing decision we make.

Paddy

Eight years in contracting in the field, where margins were tight and performance wasn't optional. Then 15 years at a national outdoor equipment brand as Program Manager, leading complex operational initiatives at scale. His focus is execution, operational discipline, and building structured growth strategy inside equipment-focused businesses.