Paddy Hirsch

In 2025 he moved into marketing, building websites and tools for marketing companies. He built every site and tool Rental Marketing Pros runs on, then turned that work toward an industry he knew from the inside. He saw that construction rental was underserved by marketers who didn't understand its pace. Contractors' plans change at a moment's notice, and the rental company that's visible in that moment is the one that gets the job. He also knows how much this industry runs on relationships, and that having people and equipment you can count on when plans change is what keeps contractors successful.

He also knows plenty of rental companies have been burned by marketers who overpromised and underdelivered. A rental company's website, digital footprint, and outreach are a reflection of the business itself, so RMP holds its work to a higher standard and doesn't settle for good enough.

The goal is to be the team rental companies can rely on to pivot when the industry shifts around them, to keep them front and center with the contractors in their area, and to deliver marketing that reflects the service and reputation they've earned. RMP is always innovating to grow each client's visibility and footprint in their market, because Paddy sees every client's success as RMP's success, and the agency as a partner in their work, not just a service provider.