The purpose of Ads Tools is to give Rental Marketing Pros accurate Google Ads data for the dumpster, equipment, and other construction rental companies whose ad accounts we manage. Ads Tools reads each client's Google Ads account through the Google Ads API and turns that data into monthly reports, lead-to-job matching, keyword research, and account reviews.
The purpose of Ads Tools
Rental Marketing Pros runs Google Ads for its clients. Ads Tools does the data work behind that service, so every client gets accurate monthly reports and campaigns planned from real search numbers. The Rental Marketing Pros team uses Ads Tools on behalf of the clients whose accounts we manage.
What Ads Tools does
- Monthly reporting. Pulls costs, clicks, impressions, and conversions from each client's Google Ads account for their monthly report. Costs are the exact amounts Google charged, with our fees kept separate.
- Local Services lead matching. Reads a client's Local Services Ads leads and matches them to the client's own invoices, so the client can see which leads became paid jobs.
- Keyword research and budget planning. Pulls search volumes, keyword ideas, and cost estimates from Keyword Planner to plan campaigns for current and prospective clients.
- Account reviews. Reads campaign settings, keywords, ads, search terms, and change history so our strategists can recommend changes to the client.
Why Ads Tools requests access to Google Ads data
Ads Tools asks for one Google permission: access to Google Ads accounts. The Google Ads API has only this one permission, and it covers both reading and changing an account, so there is no read-only permission to ask for instead. Ads Tools uses it to read data only. Here is the data Ads Tools reads and what each piece is used for:
- Costs, clicks, impressions, and conversions: monthly client reports
- Local Services Ads leads and call lengths: matching leads to the client's invoices
- Keyword Planner search volumes and cost estimates: keyword research and budget plans
- Campaign settings, search terms, and change history: account reviews and recommendations
Ads Tools only reads data. It does not create, edit, or pause campaigns. It can reach only the Google Ads accounts our clients have linked to the Rental Marketing Pros manager account, and a client can remove that link at any time in Google Ads under Admin, then Access and security.
How Google user data is handled
We use Google Ads data only to deliver the service each client hired us for. We don't sell it, we don't use it for advertising, and we don't use it to train AI models. The Ads Tools Privacy Policy sets out what Ads Tools accesses and how we use, share, store, and delete it. Our Service Agreement covers how we manage client accounts.
Ads Tools' use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Contact
Questions about Ads Tools or the data it uses?
Email: support@rentalmarketingpros.com
Phone: (888) 738-5307